What does a label or image evoke?

This Mother’s Day dawn at about 6am was quite beautiful. The sun rises “behind” us which is great for rainbows if there’s rain on the ocean. In the photo on the right you can see the shadow of Hualālai. The double rainbow ends at the shadow.

We are almost there regarding the coffee labeling bill! It only needs to be approved by Governor Green. I have mixed feelings. Fifty-one percent (51%) is much better than 10% of required Kona coffee to be called a Kona coffee blend. But I feel like we’ll never get to 100% now. You don’t buy Champagne-blend sparkling wine with 51% Champagne; you buy Champagne.

A few weeks ago a mainland roaster sent an email asking if we had green arabica coffee beans for sale, and then asked about Kona Peaberry. Something about the inquiry got my spam hackles up. I looked up what they sell, and I looked up what they wrote about Kona peaberry. It was mostly an OK write-up, very detailed. They were sold out, at the price of $149.99/pound.

Does anyone see anything wrong with their image? Out of principle, I don’t think I could sell beans to this roaster. I didn’t answer. But when they inquired a second time, I gave a polite “no” response, and couldn’t resist politely pointing out the problem with the image. It’s a different island. Do you recognize which island is shown?

On the subject of labeling and marketing, I’m happy that there is also a bill for macadamia nut processors to disclose where the macadamia nuts originate. There is a particular brand of mac nuts with its distinguishable brand color and look. They are sold everywhere here! The size of the nuts shrunk over the years. I investigated, and the majority of the nuts are no longer from Hawai’i. People come here and buy them as gifts for people on the mainland, and those nuts aren’t really even from here.

Changing subjects … completely unrelated to coffee, we enjoyed one of the best shows on Friday. It was the annual show of Kealakehe High School’s Polynesian Club. The club spent nine months working on the production. What a treat for the audience. This year featured Hawai’i, Tahiti, Tonga, Fiji, and Samoa. It was super exciting and high energy. I danced with Nonosina’s Polynesian Dance Studio in Southern California when I was about 5 years old, so I’m a little familiar with the music and dance styles. Friday’s show felt new, exciting, and much more authentic. If you are local or in the area in May of next year, try to score a ticket. They were $5 this year, and there was a show on two nights.

The photos below are mostly from the Samoan dances. From Wikipedia, “It is a universal practice for modern Samoans to “lafo” — throw money onto the floor or into the air above the dancer —or place money on the dancer in acknowledgment of her skill and status.” The keiki were scrambling to gather up the money after a dance, and put it with the rest of the money to, I assume, give to the club. It was fun to see the aunties dancing in the sidelines, and then they were mostly the ones placing money on the dancers. The dancers in the traditional costumes on the side had a lot of oil on them, and the dollar bills would stick right to them. The video of the couple are of the Tahitian king and queen for the night.

5 thoughts on “What does a label or image evoke?

  1. Uh Oh, what was the response from the company that contacted you when you pointed out their mis-use of an image? Good for you for calling them on this!

    1. “thank you for bringing this issue to our attention. We will investigate the origin of the picture with our graphic design team and fix it accordingly. Our apologies for the potential oversight.”

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